Visibility and Strategy
Creating an identity for a brand is like taking a normal citizen and making him a celebrity. It is more than just a catchy tag line or an attractive or creative logo. It is creating the very molecule of your brand, the foundation on which all your strategies are developed, the first solid step to your growth. Any engagement with consumers or any promotion or any method of strategic planning that your brand carries out requires a visual identity that people can relate with. It is important what you project on behalf of the brand so it makes it equally important that your brand stays up to date on the changes and trends of the market, remaining relevant. On your step from just existence to discovery, brand identity can make or break your image so you might want to be careful when it comes to relying on the right people to do it.